Story by Ken Duke | Photos by Tanner & Travis Lyons
WILKESVILLE, Ohio—The National Professional Fishing League has announced that the official report from Strike King NPFL Stop 1 at Santee Cooper Lakes is in, and the numbers exceeded all expectations. The event—March 7-9 and hosted by Clarendon County Tourism—broke every online audience record in League history and is a harbinger of bigger things to come.
For 2025, the NPFL created its own production company—FullCom Media—and made its platform for presenting tournament events more accessible to fans. Coverage is now available on the League website (thenationalprofessionalfishingleague.com) and on the League’s YouTube channel, where subscriptions are dramatically up year-over-year.
“We’re excited about the growth we’re seeing from our efforts,” said NPFL President Brad Fuller, “and we know there’s still a long way to go to make our production what we want it to be, but I’m confident we’ll get there.”
Website page views for the first tournament were up by nearly 1,800% and user engagement increased by more than 1,600% over last season. Advanced advertising impressions jumped by 1,835%.
Much of the success can be attributed to finding a new audience. There was a 1,041% increase in first-time web visitors.
There was also substantial growth on social media, particularly Facebook, where page views and likes increased roughly 1,000%.
“The improvement in our numbers means a lot to us,” Fuller said, “but it means even more to our sponsors and advertisers. We’re delivering a greater return on investment than ever before, and that will continue. We’re determined to be the best value in the sport.
“Moving forward, we’re focused on refining our live broadcast execution and maximizing sponsor value,” Fuller added. “It’s an exciting time for the League and we’re encouraged by the progress, but there’s a long road ahead and we’re not taking our foot off the gas!”
