
MATT HERREN
Name: Matt Herren
Date of birth: January 8, 1963
Hometown: Ashville, Alabama
Family: Candy (wife) and two children
Nickname: none
Home water: Neely Henry Lake, Alabama
Favorite water: Lake Champlain, New York
First tournament: 21 years old
NPFL debut: 2025 — 48th at Santee Cooper, South Carolina
Sponsors: Skeeter Boats, Yamaha Outboards, Taddo Designs, Dirty Jigs Tackle, Buck’s Island, MinnKota, Humminbird, Impulse Lithium Batteries, Bass Boat Technologies, Gamma Fishing, Elite Tungsten, Striker
First fish: Age 2
First bass: Largemouth at age 6 from a farm pond
Biggest bass: 10-14 largemouth from Lake Sam Rayburn in Texas on a Rapala Shad Rap
Favorite lure: Dirty Jigs Matt Herren Flippin’ Jig (Black & Blue)
Fishing strength: Pattern recognition
Fishing weakness: Offshore finesse fishing
Fishing hero: Denny Brauer
Fishing goals: I want to win tournaments and a major championship.
Best fishing advice: Stay confident no matter what you’re doing. This game is all about confidence.
Hobbies: Hunting and golf
Favorite movie: “Man On Fire” (2004)
Favorite music: George Strait
Superstitions: None