NPFL PRO-File | Matt Herren

Get to know NPFL Pro Matt Herren

MATT HERREN

Name: Matt Herren

Date of birth: January 8, 1963

Hometown: Ashville, Alabama

Family: Candy (wife) and two children

Nickname: none

Home water: Neely Henry Lake, Alabama

Favorite water: Lake Champlain, New York

First tournament: 21 years old

NPFL debut: 2025 — 48th at Santee Cooper, South Carolina

Sponsors: Skeeter Boats, Yamaha Outboards, Taddo Designs, Dirty Jigs Tackle, Buck’s Island, MinnKota, Humminbird, Impulse Lithium Batteries, Bass Boat Technologies, Gamma Fishing, Elite Tungsten, Striker

First fish: Age 2

First bass: Largemouth at age 6 from a farm pond

Biggest bass: 10-14 largemouth from Lake Sam Rayburn in Texas on a Rapala Shad Rap

Favorite lure: Dirty Jigs Matt Herren Flippin’ Jig (Black & Blue)

Fishing strength: Pattern recognition

Fishing weakness: Offshore finesse fishing

Fishing hero: Denny Brauer

Fishing goals: I want to win tournaments and a major championship.

Best fishing advice: Stay confident no matter what you’re doing. This game is all about confidence.

Hobbies: Hunting and golf

Favorite movie: “Man On Fire” (2004)

Favorite music: George Strait

Superstitions: None

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The League

Since the NPFL launched in 2021, the goal has remained the same: To prioritize anglers and establish a trail that aligns with the original intentions of competive bass fishing's founders.

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